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OpenAI introduces Sora, a cutting-edge AI-driven tool for converting text into video content, capable of crafting concise one-minute-long clips.

OpenAI, the organization behind ChatGPT, unveiled its inaugural artificial intelligence (AI)-driven text-to-video model named Sora on Thursday. According to the company, Sora has the capability to produce videos lasting up to 60 seconds, surpassing the offerings of its competitors in the field. Notably, this exceeds the duration provided by Google's Lumiere, revealed just last month. Currently, Sora is accessible to red teamers, cybersecurity specialists who rigorously assess software to aid companies in enhancing their products, as well as select content creators. OpenAI intends to integrate Coalition for Content Provenance and Authenticity (C2PA) metadata in the future once Sora is integrated into an OpenAI product.


In a post on X (formerly Twitter), the company declared, "Sora can generate videos up to 60 seconds long, featuring intricately detailed scenes, sophisticated camera movements, and multiple characters displaying vivid emotions." Interestingly, this duration is over ten times longer than what its competitors offer. While Google's Lumiere generates 5-second videos, Runway AI and Pika 1.0 produce videos lasting 4 seconds and 3 seconds, respectively.

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